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Adopt NY

adoptny
 

Adopt NY
Ambient

About:
Euthanasia = "Good Death" 
Is it really a good death when you still have the will to live?

Approximately 6 to 8 million animals are handled by animal shelters in the U.S. each year. Even though some are reclaimed or adopted, nearly 4 million unwanted dogs and cats are left with nowhere to go. Animal shelters cannot humanely house and support all these animals until their natural deaths. I wanted to give people of New York a "!" moment and have them consider or even just have the thought of adopting a dog for once.

Role:  
Concept Development
Art Direction
Design