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Bacardi - Rum-Hi House

rumhihouse1
 

Bacardi Rum-Hi House
Campaign

About:
Bacardi was launching their new product, "Rum-Hi" (Rum and Soda). Many Japanese millennials enjoy drinking at their homes instead of going out, so keeping Bacardi's untamable spirit, we wanted make an impact by creating an ultimate home drinking experience for the launch of "Rum-Hi".

Role:  
Concept Development
Art Direction
Design