The situation:
As one of the many brands in ASICS product category, ASICS Sportstyle was facing a challenge. They were in a situation where they needed to communicate to consumers what sets them apart from the other ASICS brands; Running, Onitsuka, etc.
The solution:
We came up with an evergreen content series with a new way of interviewing ASICS Sportstyle employees. Rather than just having employees answer questions, to make the contents more intriguing we saw an opportunity with an idea of having the employees perform ASMR actions as they expressed their passion for the products. Gentle, authentic sounds that soothes the mind and body. The creative contents pulls from the brand’s core identities; Timeless Legacy, Relentless Innovation, and Intrinsic Positivity. Not only did we have ASICS fans appreciate the content, but we had ASMR fans react and engage with our content, taking away a bit of ASICS Sportstyle with them.
