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Everyone's Eyewear - JINS

Global Creative Strategy and Creative Direction for Japanese eyewear brand JINS

 

JINS

EVERYONE’S EYEWEAR

 

Role:  
Brand Story
Creative Direction
Creative Strategy
Copy Writing

JINS 2021 FW Global Campaign

Today, every way of life is equally valued. JINS realizes eyewear for function and style for everyone.

For all individuals to see the world in their own way, we appreciate unique characteristics. The differences in values are respected as a diverse sense of beauty.

JINS embraces the world you see.

あらゆる生き方が肯定される時代。
JINSはどんな人にも平等に
メガネの機能や楽しみ方を提供する。
すべての人が
自分らしく世界を見られるように
ひとりひとりの個性に向き合う。
それぞれの価値観の違いを、異なる美意識として尊重しあなたの見る世界に寄り添う。