Starbucks

WHERE HOME
IS STARBUCKS

The Situation:
We had the opportunity to launch Starbucks products that can be enjoyed at homes in Japan.

The Solution:
We created a campaign where we conveyed the message that Starbucks can also be enjoyed at 1st Place (home) by reaching out to brand influencers and had them express their way of enjoying Starbucks at their homes to inspire people in Japan.

On going campaign at: mhm-starbucks.jp

Role:
Concept Development
Naming
Digital Experience
UX + Visual Design
Packaging
Art Direction
Photography
Video

Campaign Key Visual
(consists key items from each individual influencers)

Frankie Cihi
(Artist / Influencer)

Miki
(Food Blogger / Influencer)

Cafenoma
(Coffee Blogger / Influencer)

Yataro Matsuura

(Writer / Influencer)

Yuri Nomura

(Chef / Influencer)

Portfolio.001.jpeg

We decided to create a well known household product, a mug cup that was specially made for our campaign My Home, My Starbucks.

About 50% of all roof tiles on Japanese houses are "瓦" (Kawara). Ceramic roofing tiles have been used on Japanese houses since ancient times, beginning around 1,400 years ago. Besides being a traditional roofing material, kawara have continuously evolved to possess new, fundamental characteristics, such as highly waterproof performance, unique design and outstanding durability.

For the first time in Japanese history, we created a mug made out of kawara.

We collaborated with Icci Kawara Products

In Japan, Valentine's day is known to be a special day for couples and lovers.
But we believed that Valentine's Day can be a day to express love to everyone.

So this Valentine's Day we inspired everyone to share a little something special to someone they love.