The situation
Introduce Skyscanner as a leading global travel search site, providing instant online comparisons for millions of flights on over a thousand airlines to the Singaporean travel retail market. It's unique appeal? A unique function that lets you be spontaneous, and actually search for the best prices to "everywhere".
But how do you get Singaporeans who usually stay on the beaten track to bring spontaneity and discovery back into their travel?
The solution
You simply invite them and introduce an app with a function that literally lets them go "everywhere" before they go anywhere. At goeverywhere.sg, we took Singaporeans on an epic journey around the world by following the journey of one lucky Singaporean, who went wherever the app told him to go.
