The Situation
Bacardi was launching their new product, "Rum-Hi" (Rum and Soda). Through our research we found out many Japanese millennials enjoy drinking at their homes instead of going out for drinks. We turned this research into an opportunity.

The Solution
By keeping Bacardi's “UNTAMABLE” spirit, we made an impact to the millennials by creating an ultimate home drinking experience for the launch of "Rum-Hi".